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Coinbase took its own chain's name off its wallet and put a rival's chain in the pitch

Coinbase took its own chain's name off its wallet and put a rival's chain in the pitch

Base App becomes Coinbase Wallet again after fourteen months, supporting eleven networks of which Coinbase owns one, with perpetuals routed to Hyperliquid.

In briefKass says the rebrand represents access to any asset on any chain1Coinbase is rebranding the Base App back to Coinbase Wallet as the app shifts toward multichain trading2The wallet supports eleven named networks, with Robinhood Chain and Monad new additions3
Updated · Sep 11, 2026, 02:42 ETThis story was revised after publication. The sources block reflects the current version.
A physical Casascius bitcoin coin
Photo: Steve Jurvetson (CC BY 2.0)

Coinbase has taken its own blockchain's name off its own app, and put a competitor's chain second in the product description.

The Base App becomes Coinbase Wallet again, roughly fourteen months after the company removed the Coinbase Wallet name and replaced it with its layer-2. The relaunched app supports eleven networks: Base, Robinhood Chain, Solana, Bitcoin, Ethereum, BNB Chain, Monad, Optimism, Arbitrum, Polygon and Avalanche. Coinbase owns one of them. Perpetual futures inside the app are powered by Hyperliquid, which is not Coinbase either.

Ryan Kass, who runs product for the wallet, told Decrypt the name change means "you can access any asset, regardless of what chain it's on." Then he said this:

Right now, Robinhood Chain is very hot, but Base Chain is really fast and offers super cheap fees. We believe that this stuff is cyclical, and when the rotation is back to Base Chain, Coinbase Wallet will be ready.

That is an executive at the company that built Base describing Base as one leg of a rotation. Which raises the question nobody answered in July 2025: what is the chain for?

The rename is the third time the social bet has been unwound

Coinbase pitched the Base App in July 2025 as an everything app — social networking, mini-apps, messaging, payments, trading. Brian Armstrong said in March that the social experiment "didn't quite work". In July, Jesse Pollak handed the app to Jordan "Cobie" Fish and went back to the chain. This is probably the last move in that sequence, the one that takes the branding with it.

What replaced the everything app is a brokerage. Perps, prediction markets, tokenised stocks, long-tail assets, copy trading, and Kass's phrase for the whole thing: a "test kitchen" whose hits graduate to the main Coinbase exchange. Coinbase told The Block it monetises the wallet through trading and product fees, declined to detail the fee structure, and declined to say whether the pivot to trading has grown the user base.

A relaunch with no user number is usually a relaunch with no user number worth printing.

The asymmetry is not that Base underperformed

It is that Coinbase decided the wallet is the asset worth defending and the chain is not. A self-custody front door that routes to whichever venue is hot collects fees in every rotation. A layer-2 collects sequencer revenue only while its own assets are the ones people want, and roughly nobody is asking for Base assets this month. Faced with those two businesses, Coinbase has told you which one it will optimise, and it did so in a product description.

The same morning, Coinbase said Moov will embed its stablecoin payments API and custodial wallets into the systems of more than 1,000 community banks and credit unions. Read the two announcements together and the strategy is coherent: be the rails, be the front door, be agnostic about everything in the middle.

The case against this reading is real. Base still gets default distribution inside the app, Coinbase says Base assets will "naturally appear" as they trend, and sequencer revenue was never material to a company this size. Supporting eleven chains is also plainly better for users, which matters more than any of it. All true, and the users are probably happier. But you do not take your own brand off a product while the brand is still doing work, and Coinbase seems to have spent a year finding that out in public.

So what would settle it? Whether Coinbase Wallet adds two more chains it does not own before the end of 2026, and whether any Base-exclusive feature ships in that window. If Coinbase starts publishing a Base share of wallet volume, it will be because that share is rising, and we will have read this wrong.

Sources

01
Kass says the rebrand represents access to any asset on any chain“The rebrand back to Coinbase Wallet is a representation that you can access any asset, regardless of what chain it's on, regardless of the brand of asset on crypto” — decrypt.co · reported · Sep 10
02
Coinbase is rebranding the Base App back to Coinbase Wallet as the app shifts toward multichain trading“Coinbase is rebranding the Base App back to Coinbase Wallet, reversing the name change it made just over a year ago as the company shifts the self-custodial app toward trading and broader multichain access.” — theblock.co · reported · Sep 10
03
The wallet supports eleven named networks, with Robinhood Chain and Monad new additions“Coinbase Wallet supports Base, Robinhood Chain, Solana, Bitcoin, Ethereum, BNB Chain, Monad, Optimism, Arbitrum, Polygon, and Avalanche following the rebrand, with plans to continue expanding. Robinhood Chain and Monad are new additions…” — theblock.co · reported · Sep 10
Show all 11 sources
04
Perpetual futures in the wallet are powered by Hyperliquid and the wallet is a test kitchen for products not on the main exchange“Coinbase Wallet will act as a "test kitchen" for products and assets that may not be available through Coinbase's centralized exchange, Ryan Kass, Head of Coinbase Wallet Product, told The Block. The first example is perpetual futures…” — theblock.co · reported · Sep 10
05
Kass on Robinhood Chain being hot and the rotation returning to Base“Right now, Robinhood Chain is very hot, but Base Chain is really fast and offers super cheap fees. We believe that this stuff is cyclical, and when the rotation is back to Base Chain, Coinbase Wallet will be ready.” — decrypt.co · reported · Sep 10
06
The Base App launched in July 2025 as an everything app combining social, messaging, AI tools and trading“The move comes roughly 14 months after Coinbase unveiled Base App in Los Angeles in July 2025, rebranding Coinbase Wallet into an "everything app" combining crypto trading, social networking, messaging, AI tools, and creator monetization.” — decrypt.co · reported · Sep 10
07
Armstrong said in March the Base App social experiment didn't quite work; Pollak handed leadership to Cobie in July“Coinbase CEO Brian Armstrong said in March that the Base app social experiment "didn't quite work" and that the app had pivoted toward trading and becoming a self-custodial version of Coinbase's main app.” — theblock.co · reported · Sep 10
08
Coinbase monetises the wallet via trading and product fees, declined to detail the fee structure, and declined to say whether the trading pivot increased users“Coinbase monetizes the wallet via trading and product fees, though it declined to share more details on the fee structure. Coinbase also declined to disclose whether the shift toward trading has increased the app's user numbers.” — theblock.co · reported · Sep 10
09
Coinbase says Base assets will naturally appear in the app as they trend“Base remains central to Coinbase Wallet, and you'll see Base assets naturally appear in the app as they trend” — theblock.co · reported · Sep 10
10
Coinbase and Moov are embedding stablecoin payments into more than 1,000 community banks and credit unions“Coinbase and Moov are partnering to bring stablecoin payment acceptance, settlement, and real-time funding to Moov's growing customer base of more than 1,000 community banks and credit unions, combining Coinbase's regulated digital asset…” — coinbase.com · primary · Sep 10
11
The Moov integration uses Coinbase's custodial wallet accounts and Payments API“Using CDP's Custodial Wallet accounts for fund custody and the Payments API to orchestrate stablecoin movement, Moov can embed crypto rails directly into its existing product.” — coinbase.com · primary · Sep 10
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